An example of success e-commerce and its causes

The one in which the e-commerce seems to have been success is eBay. eBay is the world’s largest online trading community which offering users an opportunity to come together in one internet site and be able to buy and trade a wide range of items. It allows people to pursue their interests and their passions in the areas of their hobbies and collectibles.

Many internet companies have come and gone, some have failed within the first year while others like eBay manage to stay around for years is because of its marketing strategy. They have set in a series of television and radio commercials that are fun and creative which makes consumers more interested in the company and its services. eBay also offers people the ability to purchase items they want or need at prices often times lower than retail value through online auctioning system.

eBay is as successful as it has been because it allows people to often times connect with some very fond and special early childhood memories. It could be anything such as collecting baseball cards, toy soldiers, barbie dolls and so forth. It also allows people to make that connection and relive a lot of those very vivid and fond memories that they have from an earlier period of time.

Another factor that helps in the success of eBay is that people really enjoy the experience of the shopping bazaar. They enjoy looking around for merchandise. The other component is that they enjoy the competition of the bidding process. Everybody likes to get a bargain and haggle a little bit over the price. eBay’s auction format allows users to do that.

eBay has expanded into other market as well such as China, India, South Korea, Spain, Switzerland, and Taiwan. eBay remains one of the top auction sites even with rising competitors like Amazon, Yahoo, and Overstock.com. There recent acquisitions of other markets helped to more than guarantee their survival for years to come.